Redefining how we pamper that pooch

After discovering that there was no effective products to cater to the needs of her pug Milly, who suffered from sensitive skin, our founder, London-based dog mom, Dani Bossenger was inspired to create a gentle, natural and effective grooming range to help Milly and dogs alike.

Our mission is to improve pooch wellbeing

FURR Collective is a family run business founded during the pandemic. Dani’s background in beauty PR, her father’s decades of experience in formulating products for top cosmetic retailers combined with their love for animals is what developed the idea into the business it is now. The father daughter duo spent over a year perfecting the first product, a conditioning dog shampoo. Mane Gloss Natural Conditioning Shampoo contains a powerhouse of ingredients to bring out your pup's best fluff. The second product, Pooch Perfume, is a natural deodorising and conditioning spray that freshens and maintains your dog’s coat in between washes. 

We would love to hear from you, so please do get in touch if you have any questions or would like to share any feedback. We also welcome photos of you and your FURR child.

  • "The New Pet Grooming Brand That’s Perfect for Pet-Lovers"

  • "Best dog shampoo and grooming brand"

  • "The product contains aloe oil, oatmeal and a powerhouse blend of essential oils"